From 26 to 28 May 2026, WAKI took part in the international ITB China trade show in Shanghai, alongside Côte d’Ivoire’s Ministry of Tourism and Leisure and other industry stakeholders. This participation was part of the broader effort to promote the “Sublime Côte d’Ivoire” destination brand, led by the Ivorian government, with the aim of strengthening the country’s visibility and showcasing the diversity of its tourism offering to the Asian market.

The event also provided an opportunity to explore new partnership opportunities and gain a better understanding of the potential of the Asian market for the development of tourism in Côte d’Ivoire.

For WAKI, this participation reflects our commitment to showcasing the richness of Côte d’Ivoire through its tourism experiences. It brings us one step closer to our ambition of making local activities more accessible and helping our destination gain greater visibility among international travellers.